ZAZ10TS and ArtRio Cross Cultural Billboard Collaboration
May 12 to May 16, 2026 | September 2026
ZAZCorner Times Square Billboard, South East Corner of 41st Street and 7th Avenue
ArtRio Billboard
ZAZ10TS and ArtRio are launching a cross-cultural digital billboard partnership connecting Times Square and Rio de Janeiro through public contemporary art. The collaboration features a reciprocal exchange of artists presented on major urban billboards in both cities, beginning with a special sneak peek activation during Frieze Week in New York, May 12–16, 2026, followed by expanded programming leading into ArtRio 2026, taking place September 16–20, 2026. The initiative creates an international platform for artists to engage global audiences through large-scale public digital exhibition spaces.
The inaugural ArtRio presentation in Times Square highlights works by Brazilian artists Denilson Baniwa, Lucia Koch, and Rodrigo Cass
Presented by ZAZ10TS on the ArtRio billboard in Rio de Janeiro are works by Ben Hagari, Erik Bergrin, and late artist Uri Katzenstein.
About ArtRio
ArtRio is one of Brazil’s leading international art fairs, bringing together major galleries, artists, collectors, curators, and institutions from across Brazil and abroad. Held annually in Rio de Janeiro, the fair serves as a significant platform for contemporary art in Latin America while fostering cultural dialogue and international exchange.
Website: artrio.com