UNFOLDING BY Anne Fehres and Luke Conroy | ZAZ10TS X BRAW HAUS ART COLLABORATION CONTEST WINNER

July 1 -31, 2025
ZAZCorner Times Square Billboard, South East Corner of 41st Street and 7th Avenue
PRESENTED “IN BETWEEN” PROGRAMMING

ZAZ10TS x Braw Haus Art Collaboration Contest

We are thrilled to announce the winner of the contest: artist duo Luke Conroy and Anne Fehres.

Selected from an inspiring pool of international submissions, their innovative work stood out for its creativity, vision, and relevance to the dynamic public art landscape of Times Square. As the grand prize winners, their work will be featured on the iconic ZAZCorner Billboard in Times Square, New York City, this July 2025. We also extend our congratulations to our incredible finalists — Karyna Budaieva and Suzana Phialas — whose work made this year’s competition truly exceptional. A heartfelt thank you to all the talented artists who submitted their work — your creativity and passion made this open call a celebration of artistic diversity and expression.

About Unfolding

Unfolding is an experimental short film that reflects on the relationship between nature and humanity through an absurd ‘wellness session’. Set in the year 2070, the audience observes a session titled ‘Guided By Nature’ where a futuristic figure is instructed to undertake a variety of bodily positions and thought exercises at the instruction of an off-screen narrator.

Drawing upon the typical tropes of the 21st Century wellness industry, the session initially appears to be a harmonious and reassuring experience. Gradually, however, the session begins contradicting such expectations as it takes on an uncomfortable tone and thematic focus. Slowly the off-screen narrator is revealed to be a personification of air itself. Frustrated by playing the role of comforting guide, the narrator breaks from script and highlights humanity’s perilous yet essential relationship with the natural world.

Through reversing the typical human versus nature hierarchy, this film creates a meaningful opportunity to embrace imagination and reflect on previously ingrained assumptions towards the natural world. Through this film the audience is encouraged to reflect upon their previous perspectives towards nature as a passive agent. Instead, in this work, nature is acting upon them. In a time when ‘wellness’ is increasingly individualised, this work seeks to expand the perception of what wellness means when including nature in the equation.

Artist Statement
Fehres and Conroy explore the intersections of cultural identity, digital life, and shared memory through a documentary-inspired lens. Their collage-based practice blends imagery, sound, and research to create layered, speculative narratives that invite open interpretation. Drawing from backgrounds in audiovisual design and sociology, they merge critical inquiry with personal reflection to navigate complex social and cultural themes.

Rooted in cross-cultural exchange, their process is shaped by community engagement and dialogue, resulting in works that are both context-specific and globally resonant. Embracing ambiguity and multiplicity, their practice invites audiences to consider the layered realities of contemporary life and the shifting boundaries between fact and fiction.

OTHER WORKS

About Braw Haus

Braw Haus is a visionary Web3 Creative Studio and Digital Talent Agency founded in 2018 by Justine Vilgrain and Patricia Gloum. Representing digital talent around the world, among the 380 digital talents they have featured in various projects, Braw Haus represents eight digital talents, collaborating on commercial projects as well as digital art commissions and physical installations.

Braw Haus has curated around 24 exhibitions worldwide since their creation. As part of our mission of elevating digital art, Braw Haus has left their mark across Hong Kong, Miami, Athens, London, New York, Paris, and Iraq. Website: brawhaus.com | Instagram: @brawhaus