Rona Yefman

Rona Yefman is a New York City-based artist working in photography, video, and installation. Her work explores social, political, and personal issues of identity through a range of human experiences, often collaborating with individuals who embody radical personas that reflect the iconic and absurd elements of our time. She earned her MFA from Columbia University in New York City in 2009 and continues to serve as a mentor in the graduate program of the MFA Visual Arts at Columbia University School of the Arts.

MFA Visual Arts Program of Columbia University School of the Arts Present “INTERMISSION” | ZAZCorner | February 19, 2026
Rona Yefman returns to the ZAZcorner billboard in Times Square in 2026 as artist and mentor, once again collaborating with students from the MFA Visual Arts program at Columbia University School of the Arts. This year, presenting INTERMISSION, the MFA-created videos explore intimacy, ephemerality, resistance, and cultural erosion.

Artists: Cloris Dong, Dayana Matasheva, Francisco Javier Ramirez, Gianfranco Reyes, Isaac Yuquan Duan, Mei Seva, Neta Moses and Mei Sava | Mentor: Rona Yefman

MFA Visual Arts Program of Columbia University School of the Arts Present “Leaps of Consciousness” | ZAZ Corner | February 23, 2024

During Mentor Week, guided by Rona Yefman, MFA Visual Arts students from Columbia University School of the Arts created moving-image works for the ZAZcorner billboard in Times Square. Appearing between advertisements, the works ask, “Can art make a difference?” and offer brief moments of reflection within the city’s commercial landscape.

Participating Students: Sasha Fishman, Valeria Guillén, Yiwei Lu, Kai Oh, Benjamin Salesse, Francisca Brunet Bayon, Daniel Castro, Devon Pin Chen, Cloris Dong, Leena Kim, Sharon Lee, Antonio Vidal de Lascurain, Ahzel Yang | Mentor: Rona Yefman