Art Installation: Fashion Show Shadowbox, 2019 | Mixed Media
Based on a scale Model from the Broadway show Kinky Boots, Designed by David Rockwell .
The Art Deco Building - known today as 10 Times Square - is located at 1441 Broadway, and was one of the central fashion industry headquarters of he twentieth century. Designed by Ely Jacques Kahn and completed in 1930, the building became home to dress and textile factories, headquarters, and the showrooms of many prominent designers and brands in New York City. The building was built on the site of the original Broadway Theatre and represents the ever-changing landscape of the neighborhood.
Geatane Bertol, pays tribute to the building’s history with the creation of a shadowbox - a playful nod to the ever-changing nature of both the Fashion and Theater Districts, of which 10 Times Square is a nexus point. The exterior of the shadowbox is inspired by the design of the building’s facade.
Bertol is an artist and a frequent member of Tony Award-winning, and world-renowned architect, David Rockwell’s set design team. Ms. Bertol mentioned the cache of slides and the upcoming exhibit to Rockwell during a casual conversation. Noting the parallels between the theme of the exhibition and the story of “Kinky Boots ” - the Broadway show designed by Rockwell - Bertol’s art installation features the original scale model for the Kinky Boots Broadway show, where fashions meets theater.
Learn more about Gaetane Bertol, click here