September 5 , 2019 - January 20, 2020 | Address: 10 TIMES SQUARE (1441 Broadway), New York, NY 10018

Photographer Kishimitsu Hada | Collection of Yuriko Tomita
Curated by Ya’ara Keydar


Art Installation featuring David Rockwell’s scale model for Kinky Boots,
Re-imagined by Gaetane Bertol

An extraordinary collection of 1980s-1990s fashion slides found on a New York City sidewalk makes its way back to the Fashion District in a new photographic exhibition 10 Times Square: New York Fashion Rediscovered 1982-1997. Presented in the lobby gallery at 10 Times Square, also known as 1441 Broadway, former home to some of the most prominent designers in New York, the exhibition features captivating runway images of top fashion designers and supermodels from the 1980s and 1990s.

The collection — a true treasure trove containing thousands of 35mm slides — was shot by Japanese photographer Kishimitsu Hada, and meticulously compiled by his mother, the late fashion journalist Yuriko Tomita.  After a fire in Tomita’s apartment in 2008, dozens of boxes housing her professional archives ended up on  the sidewalk. In a stroke of good luck, set designer Gaetane Bertol passed by and recognized the value of the contents of the boxes, rescued them, and guarded them until she was able to locate the owner.  A decade later, curator and fashion historian Ya’ara Keydar worked to create this exhibit of photographs at ZAZ10TS --
a gallery conceived by Tzili Charney in 10 Times Square. Through these fortuitous connections, this exhibition reunites the designers featured in the photographs with their one-time workplace.

Opening during New York Fashion Week, the exhibition showcases the history of fashion in New York. Presented in the lobby gallery of the iconic building that served as home to some of the most prominent designers in NY, the exhibition features captivating runway images of the fashion stars and supermodels of the era, including Anna Sui, Donna Karan, Liz Claiborne, Ralph Lauren, Marc Jacobs, Perry Ellis, Isaac Mizrahi, Alber Elbaz, Anne Klein, Geoffrey Beene, Rebecca Moses, BCBG Max Azria, Linda Allard for Ellen Tracy, Adrienne Vittadini, and Gemma Kahng, and models Kate Moss, Cindy Crawford, Naomi Campbell, Linda Evangelista, Christy Turlington, Helena Christensen and Kristen McMenamy.

In addition to the photographs on display, the exhibition will include a specially commissioned artwork by Gaetane Bertol. In keeping with the kismet of the project, the third member of the creative team is Tony Award-winning and world-renowned architect David Rockwell, founder of Rockwell Group. The parallels between the storyline of Kinky Boots, the Rockwell-designed Broadway show about the revitalization of a shoe factory, and the metamorphosis of 1441 Broadway over the past 90 years called to be celebrated. The result is an art installation featuring Mr. Rockwell’s original scale model for the Broadway show, where fashion meets theater. The piece is a playful nod to the ever-changing nature of both the Fashion and Theater districts, which 10 Times Square is a nexus of.

SELECTION OF Work At Exhibition

Photo Credit: Photographer Kishimitsu Hada | Collection of Yuriko Tomita