September 5 , 2019 - January 20, 2020 | Address: 10 TIMES SQUARE (1441 Broadway), New York, NY 10018

Photos from the collection of Yuriko Tomita
Curated by Ya’ara Keydar


Art Installation featuring David Rockwell’s scale model for Kinky Boots,
Re-imagined by Gaetane Bertol

An extraordinary collection of 1980s-1990s fashion slides found on a New York City sidewalk makes its way back to the Fashion District in a new photographic exhibition 10 Times Square: New York Fashion Rediscovered 1982-1997. Presented in the lobby gallery at 10 Times Square, also known as 1441 Broadway, former home to some of the most prominent designers in New York, the exhibition features captivating runway images of top fashion designers and supermodels from the 1980s and 1990s.

The collection — a true treasure trove containing thousands of 35mm slides — was shot by Japanese photographer Kishimitsu Hada, and meticulously compiled by his mother, the late fashion journalist Yuriko Tomita.  After a fire in Tomita’s apartment in 2008, dozens of boxes housing her professional archives ended up on  the sidewalk. In a stroke of good luck, set designer Gaetane Bertol passed by and recognized the value of the contents of the boxes, rescued them, and guarded them until she was able to locate the owner.  A decade later, curator and fashion historian Ya’ara Keydar worked to create this exhibit of photographs at ZAZ10TS — a gallery conceived by Tzili Charney in 10 Times Square. Through these fortuitous connections, this exhibition reunites the designers featured in the photographs with their one-time workplace.

Opening during New York Fashion Week, the exhibition showcases the history of fashion in New York. Presented in the lobby gallery of the iconic building that served as home to some of the most prominent designers in NY, the exhibition features captivating runway images of the fashion stars and supermodels of the era, including Anna Sui, Donna Karan, Liz Claiborne, Ralph Lauren, Marc Jacobs, Perry Ellis, Isaac Mizrahi, Alber Elbaz, Anne Klein, Geoffrey Beene, Rebecca Moses, BCBG Max Azria, Linda Allard for Ellen Tracy, Adrienne Vittadini, and Gemma Kahng, and models Kate Moss, Cindy Crawford, Naomi Campbell, Linda Evangelista, Christy Turlington, Helena Christensen and Kristen McMenamy.

In addition to the photographs on display, the exhibition will include a specially commissioned artwork by Gaetane Bertol. In keeping with the kismet of the project, the third member of the creative team is Tony Award-winning and world-renowned architect David Rockwell, founder of Rockwell Group. The parallels between the storyline of Kinky Boots, the Rockwell-designed Broadway show about the revitalization of a shoe factory, and the metamorphosis of 1441 Broadway over the past 90 years called to be celebrated. The result is an art installation featuring Mr. Rockwell’s original scale model for the Broadway show, where fashion meets theater. The piece is a playful nod to the ever-changing nature of both the Fashion and Theater districts, which 10 Times Square is a nexus of.

Photos of the opening reception, click here

10 Times Square: New York Fashion Rediscovered 1982-1997 Exhibition Photos | Courtesy ZAZ10TS

ZAZ10TS Exhibition NY Fashion Rediscovered_from the collection of Yuriko Tomita_304.jpg

September 12, 2019
by Helene Stapinski

Cindy Crawford, Ralph Lauren, Donna Karan: An ’80s Fashion Mystery

Thousands of slides tossed in the garbage a decade ago capture the golden age of New York fashion.

On a late-summer afternoon 11 years ago, Gaetane Bertol was hurrying past the corner of 14th Street and Ninth Avenue in Manhattan, when she noticed a large stack of yellowing boxes on the sidewalk. At the top of the pile was an open binder containing color slides.

At the time, Ms. Bertol, an artist and set designer, was creating small collages from colorful bits clipped from magazines, so the slides caught her eye. When she held one of the sleeves up to the sun, she could see tall women parading down a runway in vivid clothes. READ FULL ARTICLE

“ZAZ10TS, 10 Times Square: New York Fashion Rediscovered 1982-1997,” featuring images from the slides, will be on view through January.

“ZAZ10TS, 10 Times Square: New York Fashion Rediscovered 1982-1997,” featuring images from the slides, will be on view through January.

August 22, 2019
by Nadia Neophytou

A Broadway Set Designer's Chance Find Becomes New York Fashion Week Exhibit

Over a decade ago, Gaetane Bertol stumbled over a box of long-lost historic fashion slides from the 1980s and '90s on a New York sidewalk that are set to go on display Sept. 5 in Times Square.

While major labels like Calvin Klein and Donna Karan still operate out of New York’s Garment District, it’s not the same bustling epicenter of America’s clothing design and manufacturing industry that it was in years prior. Just in time for New York Fashion Week, the creators of a new exhibition in the area hope to spark a little nostalgia for a golden era before smartphones and outsourcing, when a crew of iconic supermodels ruled the runway.

Curated by Ya’ara Keydar for the ZAZ10TS gallery, the exhibit "10 Times Square: New York Fashion Rediscovered 1982-1997" features runway images of renowned fashion designers including Donna Karan, Anna Sui, Ralph Lauren, Marc Jacobs, Isaac Mizrahi, Perry Ellis and Alber Elbaz and models Naomi Campbell, Cindy Crawford, Linda Evangelista Kate Moss and Christy Turlington. READ FULL ARTICLE

ZAZ10TS, 10 Times Square, New York, NY | Opening September 5, 2019

ZAZ10TS, 10 Times Square, New York, NY | Opening September 5, 2019


More Press Coverage