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ZAZ10TS AND ARTIS CELEBRATE URI KATZENSTEIN IN A NEW EXHIBITION, AND KICK OFF INTERNATIONAL EVENTS TO SPOTLIGHT HIS ARTISTRY
The Multidisciplinary Artist Pushed Boundaries and Challenged Genres to Examine and Create Human Connections Through Art
Image: Uri Katzenstein, Untitled, 2013-2015 Backyard Exhibition at the Tel Aviv Museum of Art
New York-NY—ZAZ10TS, an ongoing cultural initiative that integrates art into the office building, façade and exterior at 10 Times Square in New York City (1441 Broadway), and Artis, an independent nonprofit that supports contemporary artists from Israel, collaborated to present a joint exhibition, YOU NEVER KNOW, celebrating the artistic contributions of the late Israeli artist Uri Katzenstein. The exhibition will launch on January 31, 2019 with a public reception held in the lobby of ZAZ10TS’ office building at 10 Times Square, and remain open to the public and on display at the location through April 28, 2019. This event also marks the first of several commemorative events taking place in Tel Aviv, Jerusalem and Haifa, Israel, as well as New York City and Amsterdam.
New Exhibition
Uri Katzenstein focused his artistic expression on video projects and installations in the latter stages of his career. Using video allowed him to incorporate other elements from his repertoire such as sculpture, performance art and music. His video pieces, including several in the YOU NEVER KNOW exhibition, were often provocative, violent, profane and purposely confusing. Stories he told though video related to the juxtaposition of opposites such as the real and surreal, humanity and non-human objects, and relationships between disparate concepts and experiences.
In the artist’s own words, from a 2015 Haaretz article: “I love to work with the spoilage...These are the things that are incompetent, negligible, like bad roots that grow behind stones, but a lot can come from them like healing plants. Everything that ostensibly has no purpose, but over time can have a very deep purpose,” said Uri Katzenstein. “And this is the concept that is in my work. I am interested in taking you on a journey that is dichotomy, is also enjoyable but also horrible, apocalyptic and primary, and primitive.“
Mirroring the complexities and layers of life, Uri Katzenstein’s videos mixed linear storytelling with bursts of images and vignettes. He created videos to raise more questions than answers, shunning obvious clarity. Uri Katzenstein is also credited with founding a new language called “Backyard font,” developed to depict the English language graphically.
“Uri is an international treasure,” said Tzili Charney, founder and president of ZAZ10TS, and an organizer of the joint exhibition. “He was able to move seamlessly between disciplines and also became a great instructor to the next generation of artists. Capturing his essence in this video exhibition was a priority for ZAZ10TS as well as Artis. We miss him but his art will live on.”
Cross-Border Events
Along with the YOU NEVER KNOW exhibition, ZAZ10TS and Artis will collaborate with groups to produce a series of international events celebrating Uri Katzenstein. Below is the preliminary list of activities; ZAZ10TS will post further information on its website, www.zaz10ts.com.
January 2019 – University of Haifa will hold an event through its Department of Fine Art.
February 2019 – The Jewish Historical Museum, Amsterdam will present a special event commemorating its past Uri Katzenstein exhibition.
February 2019 – Tel Aviv Museum of Art will hold a special evening event in the museum’s Helena Rubinstein Pavilion for Contemporary Art.
April 2019 – ZAZ10S and Artis will present a moderated panel in New York City on Uri Katzenstein’s lasting artistic and cultural impact, featuring noted curators and artists.
April 2019 - Mishkenot Shaananim
Recognition
Testing boundaries and forging connections between disparate ideas and concepts became a signature characteristic of Uri Katzenstein’s work. In recognition of his artistic contributions, Uri Katzenstein was honored with several awards, including the Dizengoff Prize for Plastic Arts (2017), and the Dan Sandel and Sandel Family Foundation Sculpture Award (2014), which led to his famous, large-scale solo exhibition at the Tel Aviv Museum of Art in 2015 titled Backyard.
“A revered and celebrated artist in his lifetime, Uri’s genre-defying artwork takes on an even greater significance following his untimely death,” said Rivka Saker, founder and board chair of Artis. “Uri took risks in his work in order to make new discoveries. He leaves behind a legacy of curiosity and creativity that will reverberate into the future.”
Uri Katzenstein’s work has appeared at Chelsea Art Museum, Duke University Museum of Art, Kunsthalle Dusseldorf, The Israel Museum, and Russian Museum; and at numerous galleries and theatres in Berlin, London, Moscow, New York, San Francisco and Tel Aviv among other global locations. He also participated in several leading art biennials in Instanbul; Poznan, Poland; Sao Paulo and Buenos Aires, where he was awarded first prize in 2002. In 2003, Uri Katzenstein was tapped to represent Israel at the prestigious Venice Biennale. He also began teaching in the Department of Fine Art at the University of Haifa in Haifa, Israel in 2003.
The YOU NEVER KNOW exhibition will be on display at 10 Times Square and open to the public Monday to Friday, 8:00 a.m. to 10:00 p.m. ET, from January 31, 2019 to April 28, 2019.
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ZAZ10TS is an ongoing cultural initiative that integrates art into the office building at 10 Times Square in New York City (1441 Broadway). Conceived by Tzili Charney, ZAZ10TS employs the building’s façade, lobby interior and immediate environment to bring art and culture to the building’s community, visitors and passersby. ZAZ10TS takes pride in scouting and showcasing young and emerging talent, as well as special needs artists, as part of its programming. In addition, ZAZ10TS partners with other organizations nationally and internationally to support art. To learn more, visit www.zaz10ts.com and @zaz10ts.
Artis is an independent organization that supports contemporary artists from Israel whose work addresses aesthetic, social and political questions to inspire reflection and debate. Artis believes that artists generate transformative experiences and ideas that are essential to local and global culture, and to a rapidly changing world. Artis is dedicated to advancing cultural exchange, fostering valuable connections, sharing knowledge, and creating meaningful opportunities for artists and the global art world through exhibition and residency grants, public programs, curatorial seminars, and research initiatives. To learn more, visit www.artis.art.
Uri Katzenstein (1951-2018), is widely known for the inventive performance art, videos, music and sculptures he created such as Backyard, which appeared in the Tel Aviv Museum of Art, from 2013 to 2015. Uri also held exhibited at the Chelsea Art Museum and Jewish Historical Museum, Amsterdam, and at numerous museums, galleries and art biennials around the world. In addition, the multidisciplinary artist—who earned an MFA from the San Francisco School of Art and worked in New York City before returning to his native Tel Aviv—created “Backyard font,” a graphical lexicon of the English language. To learn more, visit www.urikatzenstein.com.
Media Contacts:
Timi Lewis | timi@lewmeco.com
Limei Wang | info@zaz10ts.com
Download PDF of Press Release
ZAZ10TS CELEBRATES ONE-YEAR ANNIVERSARY OF BRINGING
ART AND INNOVATION TO ITS BUILDING IN THE GARMENT DISTRICT
The Pioneering Initiative Continues to Showcase a Diverse Slate of New and Established Artists from New York City and Around the World
Image: Still from ZAZ10TS’ commemorative video of the 24:7 project at 10 Times Square
New York-NY—ZAZ10TS, an ongoing cultural initiative that integrates art into the office building, façade and exterior at 10 Times Square in New York City (1441 Broadway), is pleased to announce the one-year anniversary of its launch. Since December 2017, ZAZ10TS has continually transformed its iconic Garment District building into an art-filled space for building tenants and visitors as well as the broader public to enjoy. In so doing, ZAZ10TS has worked with more than 50 new and established artists presented through curated exhibitions, and via projects in partnership with local, national and international organizations.
To date, ZAZ10TS has presented four new exhibitions showcasing a vibrant mix of sculpture, video, paintings, textiles, watercolors, fashion, photography and digital art. Each exhibition opened with a public reception with the featured artist, and remained on display in and around the building for approximately three months. ZAZ10TS also features several permanent artworks in its 10 Times Square building, and a permanent feature installation in its 1410 Broadway office building.
Claudia Alvarez: A Moment In Between by Claudia Alvarez, a Mexican-American artist who emigrated from Mexico as a toddler, grew up in Northern California, and lives, works and teaches in New York City (video, sculpture, watercolor, textiles)
Maskit X Eyal Nevo: Mount Sodom, a collaboration between Maskit, a storied Israeli fashion house led by artistic director Sharon Tal, and well-known Israeli fashion photographer Eyal Nevo (photography, video)
Between Community and Commerce by Sara Berman, a former fashion designer turned artist who lives and works in London (textiles, lint on canvas)
Untitled by Lore Riess, who was born in Berlin and lived in Japan for nearly three decades before moving to New York City (painted fabric)
Tzili Charney, founder and president of ZAZ10TS, and principle curator of its exhibitions, remarked that “Art brings people together. Just as it can transform a space, engaging with art can transform perspectives and connect people through a shared experience. We created ZAZ10TS to celebrate that spirit of community through art.”
Along with its signature exhibitions, ZAZ10TS has collaborated on several projects such as the annual Garment District Arts Festival, in partnership with the Garment District Alliance; Rapture of the Deep at the Textile Art Center in Brooklyn, New York, in partnership with curator and fashion historian Ya’ara Keydar; and My Love Answer, a multi-faceted portrait of humanity made from footage of scenes prior to terrorist attacks around the world, in partnership with the DOX Centre for Contemporary Art in Prague.
Additional collaborative projects include Print Into Motion with the LeRoy Neiman Center for Print Studies based at Columbia University; sponsorship of From Anne Frank - The Graphic Diary adapted by Ari Folman and David Polonsky, in partnership with the Dwek Gallery, Mishkenot Sha'ananim based in Jerusalem; and ZAZ10TS’ first project, 24:7, a video installation of digital media created by artists from around the world that was dually exhibited in New York City and Jerusalem, also in collaboration with the Dwek Gallery.
Diversity of media and the artists behind the innovative works is a hallmark of ZAZ10TS’ vision to celebrate art as an accessible, everyday experience. Artwork featured in its inaugural year represented this breadth and depth of expression. Thus, in celebration of the one-year milestone, ZAZ10TS released a commemorative video of artist interviews from the 24:7 project.
“The positive response to our first year in operation has been wonderful and gratifying,” said Limei Wang, director of ZAZ10TS. “Art is a universal connector and it’s been exciting to see the impact on our community.”
ZAZ10TS offers free entry to the lobby of its 10 Times Square building, which is open to the public Monday to Friday, from 8:00 a.m. to 10:00 p.m. EST. Visitors can experience external art pieces at all times on the façade and in outside spaces. For a full listing of current and past art exhibitions and projects, and to learn more about the cultural initiative, visit www.zaz10ts.com.
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ZAZ10TS is an ongoing cultural initiative that integrates art into the office building at 10 Times Square in New York City (1441 Broadway). Conceived by Tzili Charney, ZAZ10TS employs the building’s façade, lobby interior and immediate environment to bring art and culture to the building’s community, visitors and passersby. ZAZ10TS takes pride in scouting and showcasing young and emerging talent, as well as special needs artists, as part of its programming. In addition, ZAZ10TS partners with other organizations nationally and internationally to support art. To learn more, visit www.zaz10ts.com and @zaz10ts.
Media Contacts:
Timi Lewis | timi@lewmeco.com
Limei Wang | info@zaz10ts.com
Download PDF of Press Release
ZAZ10TS TO PRESENT FIRST SHOWING OF NEW ARTWORK FROM ACCLAIMED ARTIST CLAUDIA ALVAREZ
CURATED BY TZILI CHARNEY
Celebrated Mexican-American Artist Uses Depictions Of Children In Sculpture, Watercolor and Video To Explore Universal Social Themes And Reflect On Humanity
Image: “Girl Sitting” as featured in “Wading,” a video installation; both by Claudia Alvarez
NEW YORK–NY— ZAZ10TS, an ongoing cultural initiative that integrates art into the office building at 10 Times Square in New York City (1441 Broadway), is pleased to present “Claudia Alvarez: A Moment In Between,” a new exhibition by internationally recognized Mexican-American artist, Claudia Alvarez, featuring watercolors and several new pieces showing for the first time, including the “Wading” video and two ceramic sculptures titled “Sitting” and “Untitled.” Tzili Charney, founder of ZAZ10TS, curated the exhibition that will run from Thursday, November 1, 2018 to Monday, January 28, 2019 at ZAZ10TS’ 10 Times Square office building located at 1441 Broadway in New York City.
ZAZ10TS will host an opening reception for the “Claudia Alvarez: A Moment In Between,” exhibition on Thursday, November 1, 2018 from 6:00 p.m. to 8:00 p.m. in the lobby of its 10 Times Square property. The reception is open to members of the media, as well as building tenants, visitors and the broader public. During the reception, Claudia Alvarez will be available to discuss the exhibition, from individual pieces to the inspiration behind her work, with Tzili Charney on hand to discuss the curatorial process.
Claudia Alvarez created “A Moment In Between” to capture a suspended time in our collective consciousness, where we grapple with universal themes like the struggle for power, vulnerability and violence, youth and aging, and even immigration. As with the pieces included in the new exhibition, her work features child bodies with adult faces, posing with adult characteristics. Her use of this convention serves as a means of simplifying the complexities of the world by viewing life experiences from the perspective of a child, focusing attention on elements of human nature evoked by the pieces she has created. Ultimately, the “Claudia Alvarez: A Moment In Between” exhibition is a social reflection on humanity and how we react in a given moment.
“Those lucky enough to experience Claudia’s art are immediately drawn to the power imbued in her sculptures, and in her paintings and video,” said Tzili Charney, founder of ZAZ10TS and curator of the exhibition. “She’s able to isolate moments before and after an action takes place – and use that artistic space to explore possibility, innocence and how they manifest in humanity. We’re excited to present the world premiere of Claudia’s work to ZAZ10TS’ community, and to a growing number of local and global visitors.”
The new exhibition will feature several pieces, including the inaugural presentation of the three new artworks created by Claudia Alvarez:
The “Untitled” sculpture shows a girl sitting on a stool, with her eyes closed, immersed in her own thoughts. Her body is washed with porcelain.
The “Sitting” sculpture sits on the floor and depicts a young girl with eyes painted black, looking off to some undefined object or moment. Her body is brushed with porcelain, and the small scale speaks to collective memory and vulnerabilities.
The “Wading” video explores the potential of sculpture outside a gallery space and invites viewers to mediate between time and space.
ZAZ10TS incorporated an earlier sculpture from Claudia Alvarez as part of the permanent, built-in art collection at its 10 Times Square office building. “Boxing Girl,” an oil on bronze sculpture, debuted in the lobby of the building in December 2017 and shows a young girl in a boxing stance, wearing red gloves, in a state of readiness.
“As I’m working, in the back of my mind is the notion that people will interact with one of my pieces and bring their own personal experience into the work,” said Claudia Alvarez, featured artist in ZAZ10TS’ “Claudia Alvarez: A Moment In Between” exhibition. “With the sculptures, I focused on the metaphor of movement and texture; with the watercolors, I reimagined familiar tropes; and with the video, I sought to connect art with real-life surroundings. Together, these pieces represent glimpses of our shared humanity and I’m forever grateful to Tzili Charney and ZAZ10TS for allowing me to showcase my work in this new exhibition.”
For the full listing of art featured in the “Claudia Alvarez: A Moment In Between,” exhibition presented by ZAZ10TS, visit zaz10ts.com/a-moment-in-between
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ZAZ10TS is an ongoing cultural initiative that integrates art into the office building at 10 Times Square in New York City (1441 Broadway). Conceived by Tzili Charney, ZAZ10TS employs the building’s façade, lobby interior and immediate environment to bring art and culture to the building’s community, visitors and passersby. ZAZ10TS takes pride in scouting and showcasing young and emerging talent, as well as special needs artists, as part of its programming. In addition, ZAZ10TS partners with other organizations nationally and internationally to support art. To learn more, visit www.zaz10ts.com and @zaz10ts.
Claudia Alvarez is a Mexican-American artist whose work addresses how social, political and psychological structures impact our behavior and personal interactions. Through sculpture, watercolor, video and other media, Alvarez often depicts young children with adult characteristics and mannerisms as a means of tackling issues relating to violence, empowerment and endurance, and what they reveal about human nature. Born in Mexico, Alvarez emigrated to the United States at age three and settled in the California Central Valley with her family. Alvarez worked in the medical profession for 12 years before changing course to earn a Bachelor of Art degree in Fine Art from the University of California, Davis and a Master of Fine Art degree from the California College of Art in San Francisco. Alvarez is currently a Visiting Assistant Professor at Pratt Institute, and a Lecturer at New York University. She lives and works in New York City. To learn more, visit claudiaalvarez.org.
Media Contacts:
Timi Lewis | timi@lewmeco.com
Limei Wang | info@zaz10ts.com
Download PDF of Press Release
PRESS RELEASE : ZAZ10TS TO HOST OPENING RECEPTION AND PRESENT
CURATED EXHIBITIONS FOR THE 15TH ANNUAL GARMENT DISTRICT ARTS FESTIVAL
The Burgeoning Cultural Initiative Partners With The Garment District Alliance To Celebrate
And Showcase Art In The Historic Business Improvement District
Image: “My Magic Wall” installation by Basmat Levin © ZAZ10TS photo by Zdravko Cota
October 18-20, 2018
Festival Kick-Off Reception: Thursday, October 18, 6-8 PM
NEW YORK–NY— ZAZ10TS, an ongoing cultural initiative that integrates art into the office building at 10 Times Square in New York City (1441 Broadway), is pleased to announce its partnership with the Garment District Alliance to present a series of signature exhibitions and performances as part of the 15th Annual Garden District Arts Festival, taking place October 18-20, 2018, in celebration of the history and ongoing vitality of one of the City’s most important business improvement districts.
ZAZ10TS will host the Festival Kick-Off Reception in the lobby of its 10 Times Square office building on October 18, 2018, beginning at 6:00 p.m., where local government officials, business leaders, members of the artistic community and other participants will be in attendance. The general public is also invited to participate. During the reception and throughout the Festival, guests can visit ZAZ10TS’ famed “MASKIT x EYAL NEVO: MOUNT SODOM” exhibition, featuring video and photography about the storied Israeli fashion house and its latest collection. Sharon Tal, MASKIT’s transformative creative director who previously designed with Alexander McQueen, collaborated with celebrated Israeli fashion photographer Eyal Nevo to present a unique cultural experience at the intersection of fashion, art, history and place.
“Art is central to who we are as human beings and critical to the communities where we live and work,” said Tzili Charney, founder of ZAZ10TS. “Art is not separate but rather part of our daily lives and we’re committed to incorporating cultural elements into our office buildings year-round, and during milestone events like this year’s Garment District Arts Festival. Thus, we’re delighted to partner with the Garment District Alliance to showcase so many wonderful artists and exhibitions for the community.”
“The Garment District is a vibrant, welcoming part of New York City and we are proud to celebrate the talented artists and makers that contribute to this creative community,” said Barbara A. Blair, president of the Garment District Alliance. “Now in its 15th year, we have an ever-growing roster of artists and businesses participating in the Garment District Arts Festival, and we are thrilled to partner with ZAZ10TS to bring this rich cultural experience to an even broader community.”
Through its partnership with the Garment District Alliance, ZAZ10TS will present a series of curated art experiences for the 2018 Garment District Arts Festival that are available to the public:
October 18-20, 2018 (festival-wide)
The “MASKIT x EYAL NEVO: MOUNT SODOM” exhibition that ZAZ10TS launched during New York Fashion Week will serve as the flagship exhibition for ZAZ10TS’ participation in the Festival.
In addition, ZAZ10TS will screen a selection of videos from 24 artists, based in New York City and from around the world, in a special presentation that will air in a continuous loop on the plasma screen billboard above the Champs Sports located at the corner of 41st Street and Broadway. Artist Davis Henry and fashion photographer Eyal Nevo are part of the video collection, along with several others such as Malin Abrahamsson, Eva Davidova, Dana Levy, Uri Katzenstein and Nandipha Mntambo.
On display in the lobby of ZAZ10TS’ 10 Times Square property are four permanent art installations:
“Software Mirror” is a digital art piece that changes and responds to the presence and point of view of the viewer, created by Daniel Rozin, an artist, educator and developer working in the area of interactive digital art.
“Boxing Girl” is an oil on bronze sculpture created by Claudia Alvarez, an artist who explores how social, political and psychological structures impact our behavior and personal interactions.
“Untitled Sculpture,” created by Julio de Rio and Karen May, who are part of an art center helping adult disabled artists, Nurturing Independence Through Artistic Development, or NIAD.
The “Goomar” reception desk is a creation from Stephanie Odegard, who works to preserve rare artistic traditions from around the world to assist artisans in developing countries.
“My Magic Wall,” is an installation of portraits and patterns paintings created by Basmat Levin, an artist dually based in New York City and Shanghai. The wall installation will be on permanent display at ZAZ10TS’ office building located at 1410 Broadway.
Also available in the lobby of ZAZ10TS’ 1410 Broadway property is a Historical Fashion Photography Tour, celebrating the many fashion houses at home in the Garment District.
October 18, 2018
Contemporary artist Davis Henry will stage “The Contrast,” a multi-media presentation that includes video and a movement performance taking place at the plaza along Broadway from 40th Street to 41st Street, beginning at 6:30 p.m.
October 18-19, 2018
ZAZ10TS collaborated with SMF Global Consultants, Chernaya Media Group and Bravo Media to present a fashion exhibition in its 575 7th Avenue retail space that connects high-end fashion with cutting-edge technology to create an immersive fashion experience.
Continuing its mission to bring art and culture to its office buildings, and to the broader Garment District community, ZAZ10TAS will host three sessions for participants to “Meet the Artists,” to include:
Friday, October 19, 2018 at 11:30 a.m. – 1410 Broadway
Friday, October 19, 2018 at 4:30 p.m. – 10 Times Square
Saturday, October 20, 2018 at 1:00 p.m. – 10 Times Square
For the full schedule of ZAZ10TS events taking place during the 15th Annual Garment District Arts Festival, visit www.zaz10ts.com/garmentartfest18/.
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ZAZ10TS is an ongoing cultural initiative that integrates art into the office building at 10 Times Square in New York City (1441 Broadway). Conceived by Tzili Charney, ZAZ10TS employs the building’s façade, lobby interior and immediate environment to bring art and culture to the building’s community, visitors and passersby. ZAZ10TS takes pride in scouting and showcasing young and emerging talent, as well as special needs artists, as part of its programming. In addition, ZAZ10TS partners with other organizations nationally and internationally to support art. To learn more, visit www.zaz10ts.com and @zaz10ts.
The Garment District Alliance serves New York’s storied Garment District, in the heart of Midtown Manhattan. Working in partnership with local building owners and businesses, we improve the quality of life and economic vitality in this authentic New York neighborhood. The Garment District Alliance, formerly the Fashion Center BID, is a not-for-profit corporation, established in 1993. To learn more, visit http://garmentdistrict.nyc.
Media Contacts:
Timi Lewis | timi@lewmeco.com
Limei Wang | info@zaz10ts.com
Download PDF of Press Release
SEE GARMENT DISTRICT ART FESTIVAL PRESS RELEASE HERE
Congratulations to Basmat Levin and Eva Davidova as Art Elevated Finalists | Art on View Sept 12 - Oct 31 | More Info HERE
PRESS RELEASE: FROM ALEXANDER MCQUEEN’S TO THE DEAD SEA, MASKIT x EYAL NEVO: MOUNT SODOM
ZAZ10TS presents the US premier of the large-scale collaboration between Israel’s first fashion house and celebrated Israeli photographer
September 6 – October 16, 2018
Opening Reception: Thursday, September 6, 6-8 PM
NEW YORK–NY—ZAZ10TS is delighted to present MASKIT IN COLLABORATION WITH EYAL NEVO: MOUNT SODOM a large-scale art project between the fabled fashion house and the celebrated Israeli fashion photographer Eyal Nevo. Conceived by former Alexander McQueen designer and current MASKIT artistic director Sharon Tal together with Nevo, Mount Sodom will be on view from September 6 through October 16, 2018 in the new lobby space at 1441 Broadway in the heart of New York’s fashion district, coinciding with New York Fashion Week.
The exhibition brings together full-color photographs and film from the exceptional collaborative project, photographed and filmed against the dramatic backdrop of Sodom in the Judean desert, and featuring MASKIT’s Spring/Summer 2019 collection The Desert of Sodom against the decadent beauty of the ancient land.
The 6-minute video features the Inbal Dance Theater—Israel’s first contemporary dance company, choreographed by Mor Shani and produced and directed exclusively by Eyal Nevo for MASKIT.
Mount Sodom is inspired by the myths of the ancient city of Sodom and the contradictions of a land that at once both attracts and repels with the silence and violence of the its landscape, magical presence of biblical history and forceful aesthetics of industrialization.
The exhibition speaks to MASKIT’s conscious self-renewal alongside utmost respect for its history and tradition, bringing contemporary shapes and textures into the landscape while honoring the promise, magic and mythology of the ancient land. As head designer Sharon Tal recounts: “Discussions about the ancient story of Sodom provoked emotions and images of once-magnificent landscapes, now degraded by industrialization. Together with 35 artists in all, we created a new and thought-provoking work that merges fashion and art.”
“This piece of nature, located at the lowest point in the world, is unique,” Eyal Nevo explains. “Sodom’s past and its current situation ignited my imagination in the inner journey I undertook together with Maskit, a firm which also has an iconic symbolism for Israel.”
MASKIT
Maskit is a luxury fashion house with a unique origin. Conceived in 1954 by Ruth Dayan, Maskit made contemporary luxury clothing utilizing traditional embroidery. Maskit designs came to be treasured by leading ladies such as Audrey Hepburn and collaborations with Christian Dior, Yves Saint Laurent, and Givenchy followed, as did a flagship store in New York City. Bergdorf, Neiman Marcus, Saks – all carried the brand and admired their vision.
Sharon Tal and her life partner Nir Tal collaborated with Ruth Dayan, and Lynn and Stef Wertheimer to relaunch the brand in 2013. Formerly under Alexander McQueen and working directly under Alber Elbaz at Lanvin prior, Sharon took the helm of MASKIT in 2014, with blessing and input from Ms. Dayan. Together, they have launched several successful collections and shown internationally, honoring and innovating, revitalizing a brand while earning plaudits for their striking designs.
EYAL NEVO
Eyal Nevo lives and works in Tel Aviv, Israel, and is one of the country’s leading fashion photographers, best-known for both his editorial and brand work. His work has appeared in Condé Nast Traveler, ELLE, Marie Claire among others. Nevo has created successful campaigns for major Israeli brands and collaborates closely with top Israeli model Bar Rafaeli, shooting most of her Israeli campaigns and editorials. He continues to expand his portfolio to direct and shoot commercials and film, bringing his unique cinematic vision and fine art aesthetic into the fashion world.
MASKIT x EYAL NEVO: MOUNT SODOM is organized by Tzili Charney as part of ZAZ10TS.
ZAZ10TS
ZAZ10TS is an ongoing cultural initiative that integrates art into the office building at 10 Times Square (aka 1441 Broadway) in New York City. Conceived by Tzili Charney, ZAZ10TS employs the building’s façade, lobby interior and immediate environment to bring art and culture to the building’s community, visitors and passersby. ZAZ10TS takes pride in scouting and showcasing young and emerging talent, as well as special needs artists, as part of its programming. @zaz10ts
Media Contacts:
Leily Soleimani | leily@ls-projects.com
Limei Wang | info@zaz10ts.com
Download PDF of Press Release
Press Release: SARA BERMAN: BETWEEN COMMUNITY AND COMMERCE
Curated by Tamar Dresdner | July 11 - September 4, 2018 | Opening Reception: Wednesday, July 11, 6-8 PM
Sara Berman, Lint Sweater 1, 2018, lint on canvas. 34.x2 x 25.1 in (87 x 64 cm). Courtesy the artist and ZAZ10TS.