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PRESS RELEASE : ZAZ10TS TO HOST OPENING RECEPTION AND PRESENT
CURATED EXHIBITIONS FOR THE 15TH ANNUAL GARMENT DISTRICT ARTS FESTIVAL
The Burgeoning Cultural Initiative Partners With The Garment District Alliance To Celebrate
And Showcase Art In The Historic Business Improvement District
October 18-20, 2018
Festival Kick-Off Reception: Thursday, October 18, 6-8 PM
NEW YORK–NY— ZAZ10TS, an ongoing cultural initiative that integrates art into the office building at 10 Times Square in New York City (1441 Broadway), is pleased to announce its partnership with the Garment District Alliance to present a series of signature exhibitions and performances as part of the 15th Annual Garden District Arts Festival, taking place October 18-20, 2018, in celebration of the history and ongoing vitality of one of the City’s most important business improvement districts.
ZAZ10TS will host the Festival Kick-Off Reception in the lobby of its 10 Times Square office building on October 18, 2018, beginning at 6:00 p.m., where local government officials, business leaders, members of the artistic community and other participants will be in attendance. The general public is also invited to participate. During the reception and throughout the Festival, guests can visit ZAZ10TS’ famed “MASKIT x EYAL NEVO: MOUNT SODOM” exhibition, featuring video and photography about the storied Israeli fashion house and its latest collection. Sharon Tal, MASKIT’s transformative creative director who previously designed with Alexander McQueen, collaborated with celebrated Israeli fashion photographer Eyal Nevo to present a unique cultural experience at the intersection of fashion, art, history and place.
“Art is central to who we are as human beings and critical to the communities where we live and work,” said Tzili Charney, founder of ZAZ10TS. “Art is not separate but rather part of our daily lives and we’re committed to incorporating cultural elements into our office buildings year-round, and during milestone events like this year’s Garment District Arts Festival. Thus, we’re delighted to partner with the Garment District Alliance to showcase so many wonderful artists and exhibitions for the community.”
“The Garment District is a vibrant, welcoming part of New York City and we are proud to celebrate the talented artists and makers that contribute to this creative community,” said Barbara A. Blair, president of the Garment District Alliance. “Now in its 15th year, we have an ever-growing roster of artists and businesses participating in the Garment District Arts Festival, and we are thrilled to partner with ZAZ10TS to bring this rich cultural experience to an even broader community.”
Through its partnership with the Garment District Alliance, ZAZ10TS will present a series of curated art experiences for the 2018 Garment District Arts Festival that are available to the public:
October 18-20, 2018 (festival-wide)
The “MASKIT x EYAL NEVO: MOUNT SODOM” exhibition that ZAZ10TS launched during New York Fashion Week will serve as the flagship exhibition for ZAZ10TS’ participation in the Festival.
In addition, ZAZ10TS will screen a selection of videos from 24 artists, based in New York City and from around the world, in a special presentation that will air in a continuous loop on the plasma screen billboard above the Champs Sports located at the corner of 41st Street and Broadway. Artist Davis Henry and fashion photographer Eyal Nevo are part of the video collection, along with several others such as Malin Abrahamsson, Eva Davidova, Dana Levy, Uri Katzenstein and Nandipha Mntambo.
On display in the lobby of ZAZ10TS’ 10 Times Square property are four permanent art installations:
“Software Mirror” is a digital art piece that changes and responds to the presence and point of view of the viewer, created by Daniel Rozin, an artist, educator and developer working in the area of interactive digital art.
“Boxing Girl” is an oil on bronze sculpture created by Claudia Alvarez, an artist who explores how social, political and psychological structures impact our behavior and personal interactions.
“Untitled Sculpture,” created by Julio de Rio and Karen May, who are part of an art center helping adult disabled artists, Nurturing Independence Through Artistic Development, or NIAD.
The “Goomar” reception desk is a creation from Stephanie Odegard, who works to preserve rare artistic traditions from around the world to assist artisans in developing countries.
“My Magic Wall,” is an installation of portraits and patterns paintings created by Basmat Levin, an artist dually based in New York City and Shanghai. The wall installation will be on permanent display at ZAZ10TS’ office building located at 1410 Broadway.
Also available in the lobby of ZAZ10TS’ 1410 Broadway property is a Historical Fashion Photography Tour, celebrating the many fashion houses at home in the Garment District.
October 18, 2018
Contemporary artist Davis Henry will stage “The Contrast,” a multi-media presentation that includes video and a movement performance taking place at the plaza along Broadway from 40th Street to 41st Street, beginning at 6:30 p.m.
October 18-19, 2018
ZAZ10TS collaborated with SMF Global Consultants, Chernaya Media Group and Bravo Media to present a fashion exhibition in its 575 7th Avenue retail space that connects high-end fashion with cutting-edge technology to create an immersive fashion experience.
Continuing its mission to bring art and culture to its office buildings, and to the broader Garment District community, ZAZ10TAS will host three sessions for participants to “Meet the Artists,” to include:
Friday, October 19, 2018 at 11:30 a.m. – 1410 Broadway
Friday, October 19, 2018 at 4:30 p.m. – 10 Times Square
Saturday, October 20, 2018 at 1:00 p.m. – 10 Times Square
For the full schedule of ZAZ10TS events taking place during the 15th Annual Garment District Arts Festival, visit https://www.zaz10ts.com/garmentartfest18/.
ZAZ10TS is an ongoing cultural initiative that integrates art into the office building at 10 Times Square in New York City (1441 Broadway). Conceived by Tzili Charney, ZAZ10TS employs the building’s façade, lobby interior and immediate environment to bring art and culture to the building’s community, visitors and passersby. ZAZ10TS takes pride in scouting and showcasing young and emerging talent, as well as special needs artists, as part of its programming. In addition, ZAZ10TS partners with other organizations nationally and internationally to support art. To learn more, visit www.zaz10ts.com and @zaz10ts.
The Garment District Alliance serves New York’s storied Garment District, in the heart of Midtown Manhattan. Working in partnership with local building owners and businesses, we improve the quality of life and economic vitality in this authentic New York neighborhood. The Garment District Alliance, formerly the Fashion Center BID, is a not-for-profit corporation, established in 1993. To learn more, visit http://garmentdistrict.nyc.
Timi Lewis | firstname.lastname@example.org
Limei Wang | email@example.com
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SEE GARMENT DISTRICT ART FESTIVAL PRESS RELEASE HERE
PRESS RELEASE: FROM ALEXANDER MCQUEEN’S TO THE DEAD SEA, MASKIT x EYAL NEVO: MOUNT SODOM
ZAZ10TS presents the US premier of the large-scale collaboration between Israel’s first fashion house and celebrated Israeli photographer
September 6 – October 16, 2018
Opening Reception: Thursday, September 6, 6-8 PM
NEW YORK–NY—ZAZ10TS is delighted to present MASKIT IN COLLABORATION WITH EYAL NEVO: MOUNT SODOM a large-scale art project between the fabled fashion house and the celebrated Israeli fashion photographer Eyal Nevo. Conceived by former Alexander McQueen designer and current MASKIT artistic director Sharon Tal together with Nevo, Mount Sodom will be on view from September 6 through October 16, 2018 in the new lobby space at 1441 Broadway in the heart of New York’s fashion district, coinciding with New York Fashion Week.
The exhibition brings together full-color photographs and film from the exceptional collaborative project, photographed and filmed against the dramatic backdrop of Sodom in the Judean desert, and featuring MASKIT’s Spring/Summer 2019 collection The Desert of Sodom against the decadent beauty of the ancient land.
The 6-minute video features the Inbal Dance Theater—Israel’s first contemporary dance company, choreographed by Mor Shani and produced and directed exclusively by Eyal Nevo for MASKIT.
Mount Sodom is inspired by the myths of the ancient city of Sodom and the contradictions of a land that at once both attracts and repels with the silence and violence of the its landscape, magical presence of biblical history and forceful aesthetics of industrialization.
The exhibition speaks to MASKIT’s conscious self-renewal alongside utmost respect for its history and tradition, bringing contemporary shapes and textures into the landscape while honoring the promise, magic and mythology of the ancient land. As head designer Sharon Tal recounts: “Discussions about the ancient story of Sodom provoked emotions and images of once-magnificent landscapes, now degraded by industrialization. Together with 35 artists in all, we created a new and thought-provoking work that merges fashion and art.”
“This piece of nature, located at the lowest point in the world, is unique,” Eyal Nevo explains. “Sodom’s past and its current situation ignited my imagination in the inner journey I undertook together with Maskit, a firm which also has an iconic symbolism for Israel.”
Maskit is a luxury fashion house with a unique origin. Conceived in 1954 by Ruth Dayan, Maskit made contemporary luxury clothing utilizing traditional embroidery. Maskit designs came to be treasured by leading ladies such as Audrey Hepburn and collaborations with Christian Dior, Yves Saint Laurent, and Givenchy followed, as did a flagship store in New York City. Bergdorf, Neiman Marcus, Saks – all carried the brand and admired their vision.
Sharon Tal and her life partner Nir Tal collaborated with Ruth Dayan, and Lynn and Stef Wertheimer to relaunch the brand in 2013. Formerly under Alexander McQueen and working directly under Alber Elbaz at Lanvin prior, Sharon took the helm of MASKIT in 2014, with blessing and input from Ms. Dayan. Together, they have launched several successful collections and shown internationally, honoring and innovating, revitalizing a brand while earning plaudits for their striking designs.
Eyal Nevo lives and works in Tel Aviv, Israel, and is one of the country’s leading fashion photographers, best-known for both his editorial and brand work. His work has appeared in Condé Nast Traveler, ELLE, Marie Claire among others. Nevo has created successful campaigns for major Israeli brands and collaborates closely with top Israeli model Bar Rafaeli, shooting most of her Israeli campaigns and editorials. He continues to expand his portfolio to direct and shoot commercials and film, bringing his unique cinematic vision and fine art aesthetic into the fashion world.
MASKIT x EYAL NEVO: MOUNT SODOM is organized by Tzili Charney as part of ZAZ10TS.
ZAZ10TS is an ongoing cultural initiative that integrates art into the office building at 10 Times Square (aka 1441 Broadway) in New York City. Conceived by Tzili Charney, ZAZ10TS employs the building’s façade, lobby interior and immediate environment to bring art and culture to the building’s community, visitors and passersby. ZAZ10TS takes pride in scouting and showcasing young and emerging talent, as well as special needs artists, as part of its programming. @zaz10ts
Leily Soleimani | firstname.lastname@example.org
Limei Wang | email@example.com